Leading Digital Asset Firms
In-Depth Analysis of the Top Digital Asset Firms by VegaX
Leading Digital Asset Firms 2021:
Grayscale — Quick Facts:
Founding Date: 2013
Founding location: NYC, USA
Rounds of VC Raised: N/A
Funds Raised: 1 (2017 Grayscale Ethereum Classic Investment Trust for $10M)
Region/Geography: US
Target Demographic/Tagline:: retail investors; “building transparent, familiar investment products that facilitate access”
Products:
Single-asset
Bitcoin Trust: https://grayscale.co/bitcoin-investment-trust/#overview
- Tagline: shares track BTC market price, less fees and expenses
- 0.00095943 BTC/share; 2% annual fee; $3.6B AUM
Bitcoin Cash Trust: https://grayscale.co/bitcoin-cash-trust/
- Tagline: securities deriving value from BCH market price; experience price movements of BCH via traditional investment vehicle
- 0.00943312 BTC/share; 2.5% annual fee; $5.8M AUM
Ethereum Trust: https://grayscale.co/ethereum-trust/
- Tagline: securities derived from ETH market price
- 0.09380033 ETH/share; 2.5% annual fee; $398.8M AUM
Ethereum Classic Trust: https://grayscale.co/ethereum-classic-trust/
- Tagline: shares track ETC market price
- 0.90831118 ETC/share; 2% (+1% development contribution) annual fee; $64.5M AUM
Horizen Trust: https://grayscale.co/horizen-trust/
- Tagline: shares track ZEN market price
- 0.95357626 ZEN/share; 2.5% annual fee; $2.8M AUM
Diversified:
Digital Large Cap Fund: https://grayscale.co/digital-large-cap/
- Tagline: shares track the aggregate value of each fund component market price listed below; strategic large-cap fund for diversified exposure
- Fund components: Bitcoin (BTC), Ethereum (ETH), XRP, Bitcoin Cash (BCH), Litecoin (LTC)
- Market-cap-weighted
- 3% manager’s fee; $32.8M AUM
Recent News:
- 1/14/21: Investors direct more than $3B to Grayscale Investments in Q4 of 2020
- 1/28/21: Grayscale files to register five new trusts for crypto assets, several connected to the DeFi space.
- 2/1/21: Grayscale Ethereum Trust open again to accredited investors
- 2/6/21: Grayscale’s crypto AUM (assets under management) surpasses $30B
- 2/18/21: Grayscale’s crypto AUM (assets under management) surpasses $40B
Investor Target:
Tradable asset products for retail and institutional investors.
Company Overview:
Greyscale’s current initiatives center on establishing authenticity for its investment products and company, as well as crypto trading in general. The company headlines its robust storage security, service providers, and SEC-reporting status, and its products are publicly quoted on exchanges, including OTCQX, with regulated standards. Grayscale is portrayed as unambiguous and above board, with routine publishing of monthly investment reports and tax documents. Meanwhile, its product pitches all center on providing “exposure” to cryptocurrency trading through “traditional investment products,” and informational materials help to provide exposure and usher in new crypto traders.
On the investment side, Grayscale is focusing on bringing its products to public markets. On July 20th, it received FINRA authorization to publicly quote BCH and LTC on OTC Markets. Grayscale also recorded its largest quarterly inflows, $905.8 million in 2Q20, nearly double the previous quarterly high of $503.7 million in 1Q20. Inflows into Grayscale products over a 6-month period crossed the $1 billion threshold for the first time as well.
Overall, Grayscale seems to be cementing itself as the go-to provider for coin-trading via fractional shares, and with its slew of investors and strong performance seems to be aimed for success.
Investment Products Summary:
Grayscale products are divided into two primary categories: single-asset and diversified.
- A single-asset product is a tradable security tagged to a particular cryptocurrency. Its price is derived directly from the coin’s market price. The product enables investors to trade crypto via shares that are a fraction of the total coin price, with the benefit of trading cryptocurrencies “without the challenges of buying, storing, and safekeeping.” Grayscale has nine such products at the moment, including BTC and ETH.
- Grayscale’s only diversified product thus far, the Digital Large Cap Fund, is a fund with component parts of BTC, ETH, XRP, BCH, and LTC. Like its single-asset products, it serves to provide investors a means to trade a diversified mix of digital assets at a fraction of each coin’s value.
Gemini - Quick Facts:
Founding Date: 2014
Number of Employees: 101–250
Rounds of VC Raised:
Founding location: NYC, USA
Region/Geography: 50+ Countries:
The United States, British Virgin Islands, Canada, Cayman Islands, Argentina, Brazil, Chile, Peru, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Hungary, Iceland, Ireland, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, Hong Kong, India, Israel, Myanmar, Philippines, Singapore, South Korea, Taiwan, Turkey, Vietnam, Australia, New Zealand, Egypt, Nigeria, South Africa
Major Partnerships: Samsung, Trading View
Target Demographic/Tagline: largely retail consumer-based platform, with outlets for professional and institutional customers
Products:
Gemini: trading platform (https://gemini.com/exchange)
- Tagline: “trade assets, manage your holdings, and set recurring buys on the crypto industry’s most secure, trusted platform.”
- Features/Services:
- Streamlined Trading View w/ Analysis Tools
- Security: first exchange to complete “SOC 1 Type 1” & “SOC 2 Type 1 and 2” security examination
- 24/7 customer support
-Downloadable transaction histories and account statements
Gemini Mobile: app to buy, sell, trade crypto (https://gemini.com/mobile-app)
- Tagline: “stay on top of market trends, build your crypto portfolio, and execute your trading strategy with easy-to-use tools.”
- Available on App Store, Google Play, Galaxy Store
- Features/Services:
- Fast, secure sign-up in as little as 3 minutes
- Set price alerts and notifications
- Schedule recurring buys
Samsung Blockchain Wallet:
- Partnership b/w Gemini and Samsung Blockchain
- Mission: “bring crypto to the fingertips of Samsung Blockchain Wallet users”; “gateway to the blockchain ecosystem”
- Region: USA, Canada
- Features/Services:
- Secure mobile crypto management, keep private keys safe in a single location
- View Gemini account balances
- Transfer and receive crypto
Wallet: (https://gemini.com/wallet)
- Features/Services:
- High-security storage
a. Insurance against theft
b. Capital in reserve as a New York trust company and licensed fiduciary
- Regular product development; first exchange to launch full support of SegWit
ActiveTrade: professional-level trading platform (https://gemini.com/activetrader)
- Tagline: “high-performance crypto trading platform for the more active user”
- Features/Services:
- advanced charting, multiple order types, auctions, and block trading
Recent News:
- 10/28/20: Gemini launches crypto trading and purchasing with the Euro
- 11/10/20: Gemini developing a “Wrapped Filecoin” service for hosting Filecoin (FIL) to be used on the Ethereum network
- 1/14/21: Gemini acquires Blockrize, and is launching a credit card with up to 3% rewards in bitcoin
- 2/17/21: Gemini Dollar passes $100M market cap
- 2/18/21: Gemini Launches Cryptopedia, A Free Crypto Education Platform
Investor Target:
Largely retail-oriented with IoT products, as well as higher level, professional-specific products for institutional investors
Company Overview:
Gemini’s most prominent service is its function as an exchange and custodian for individuals and institutions. Like Grayscale, Gemini prides itself on its digital asset security and customer support, positioning itself as the go-to exchange. Its banking services partnership with JP Morgan is a prime example of how to break into the traditional finance space from an obscure sector like crypto.
In terms of products, Gemini has been a leader in the crypto IoT surge, creating Gemini Wallets, mobile applications, and its own crypto version of Apple Pay. At the same time, Gemini also offers outlets for institutional investors with ActiveTrade, a paid service that provides advanced charting services and tools for the “more active” investor.
Gemini has been a key player in crypto innovation thus far, and it will be particularly interesting to observe how Gemini’s role as a bona fide custodian will change — in light of the recent U.S. policy enabling large banks to act as crypto custodians.
Investment Products Summary:
Gemini provides both IoT and consumer-oriented products in the crypto space:
They provide five products aimed at a consumer-grade market, one more professionally-oriented product, and three IoT solutions. Gemini also offers their own stablecoin, Gemini Dollar (GUSD). The consumer-oriented products offer a seamless, easy-to-use crypto experience for even those not too familiar with all the ins and outs of crypto; Gemini offers an exchange, secure wallets (Gemini Wallet), a crypto “savings” account offers up to 7.4% APY on users’ crypto assets (Gemini Earn), a secure custodian service (Gemini Custody), and finally a mobile app that combines several of these functions (Gemini Mobile). Gemini also caters to those more acquainted with cryptocurrencies through ActiveTrade, a “professional” trading platform with much more information and functionality. Gemini has also developed IoT and corporate products such as Gemini Pay (much like Apple Pay, but using cryptocurrencies), and a clearinghouse for crypto trades aptly named “Gemini Clearing.”
Binance: https://www.binance.com/
Binance — Quick Facts:
Founding Date: 2017
Number of Employees: 251–500
Rounds of VC Raised: 8 — total of $25M
Founding location: Malta
Region/Geography: 180 countries
Major Partnerships: Chiliz (fintech blockchain sports and entertainment company), Oasis Labs (data privacy software company), Brave, Swipe (acquired), Elliptic (crypto risk management), Paxos (company that mobilizes and digitizes assets)
Target Demographic/Tagline: focus on community building programs, with new companies and partnerships utilizing Binance infrastructure as core
Products:
Exchange — exchange/trading platform
Academy — education resources
- Tagline: “Learn blockchain and cryptocurrency on your schedule and completely free.”
- Comprehensive and concise articles regarding blockchain, security, market trends, and tutorials
Broker — partnership program
- Currently, 100 institutional and consumer-level brokers partner with Binance to earn on trading fees, utilizing Binance liquidity and unique API tools
- Establishes community and revenue source revolving on the Binance platform
Charity — charity donation matching and social impact program
Cloud — partnership with exchanges to build on Binance liquidity, security, and technological infrastructure
- Tagline: Build your crypto business in minutes with Binance
Recent News:
- 1/11/21: Binance and Orbs sponsor new DeFi startup accelerator
- 2/09/21: Binance Labs (venture arm of Binance) back Polkadot ecosystem by investing $2.4mil in Plasm Network
- 2/09/21: Binance drops Forbes defamation lawsuit
- 2/19/21: BNB (Binance Coin) passes Tether to become third-largest crypto by market cap; daily transactions on Binance Smart Chain pass Ethereum
- 2/21/21: Binance Blamed for Choking Ethereum’s network
Investor Target:
Retail and institutional; Binance does it all.
Company Overview:
As one of the largest players in the industry, Binance does it all, from serving as one of the largest crypto exchanges to innovating in IoT and building the crypto community. The company has partnerships with crypto debit card and wallet providers, as well as an assortment of fiat currencies and versatile investment products in its exchanges. It runs a robust research arm and releases educational materials for investors of all skill levels to learn about crypto. It even piloted a partnership program for institutional investors to work specifically with Binance assets.
In light of its massive following, a key focus of Binance has been on leveraging its blockchain and crypto infrastructure. The DEX program and Binance venture arm encourages innovators to create new products and apps via Binance technology and API. In this way, Binance is working to cement itself as the cornerstone in all facets of crypto innovation.
Investment Products Summary:
Binance offers an all-encompassing suite of crypto services, ranging from its extremely popular exchange and its own native coin (BNB) to more corporate services such as DEX, Labs, Launchpad, and Cloud. Recently, BNB has skyrocketed to become an even more significant coin in the market, and Binance’s exchange has flourished accordingly as well. DEX provides companies opportunities to build on Binance’s blockchain, Labs provides venture funding and capital for up-and-coming blockchain startups, Launchpad provides a platform for blockchain-based companies to launch, and Cloud provides infrastructure for companies to share Binance’s liquidity, security, and performance. Binance also offers other consumer-grade products besides their exchange, such as a smart crypto wallet named “Trust Wallet.” They have also pushed many education/knowledge based products out onto the market, such as Academy and Research, in order to spur on the rapid proliferation of crypto trading and general knowledge around the technologies.
Robinhood — Quick Facts:
Founding Date: 2013
Number of Employees: 501–1000
Rounds of VC Raised: Last Series F
Funds Raised: $5.6 billion
Founding location: Bay Area
Region/Geography: Supported in almost all countries except Cuba, Iran, North Korea, Syria, and the Crimea region of Ukraine.
Major Partnerships: Citadel
Target Demographic/Tagline: retail “investing for everyone”; already cemented as a big name and industry power player
Products:
Stocks & Funds — iconic commission-free trading platform for the everyday investor
Options — commission-free options trading
Gold — premium Robinhood service, access to research reports, margin trading at $5/month
Cash Management — wealth management service, “Earn 0.30% APY* on Your Uninvested Cash”
Crypto — crypto trade service, commission-free
- Buy and sell Bitcoin, Ethereum, Dogecoin, and other cryptocurrencies 24/7 and commission-free with Robinhood Crypto.
Recent News:
- 1/29/21: Robinhood Raises $1 Billion to Meet Surging Cash Demands
- RobinHood had to raise more than $1 billion to keep up with demands for cash during the trading frenzy in stocks like GameStop. - 2/18/21: Robinhood, Citadel CEOs Grilled by Lawmakers in Wake of GameStop Saga
- RobinHood CEO, Vlad Tenev, apologized for the company’s decision to temporarily halt trading in some stocks such as GameStop on January 28, during the extreme volatility. - 6/19/20 — Response to Alex Kearns, Robinhood customer who committed suicide (with confusion) regarding options trading
- 6/30/20 — Robinhood announces changes to options trading after 20-year-old trader’s suicide
High volume and routine Robinhood trends reporting:
- BI: 10 most popular stocks on Robinhood over the past week
- The Street — 4 ETFs Getting Dumped by Robinhood
Investor Target:
Retail-heavy focus.
Company Overview:
Having seized the retail investing space by storm, Robinhood now enables its investors to trade cryptocurrencies through its familiar and viral platform. Like other companies of its size which have only branched into the crypto space, Robinhood seems not as inclined towards groundbreaking innovation, but rather towards making crypto accessible to its customers.
With a variety of tradable coins and notably commission-free, Robinhood continues to receive heavy traffic and serves as a key gateway for introducing investors to the crypto world.
Investment Products Summary:
Robinhood products include commission-free stock, ETF and options trades, a streamlined trading platform, free cryptocurrency trading, fractional trades, and recurring investments for long-term strategies. Most U.S. equities and exchange-traded funds listed on U.S. exchanges are available to trade on Robinhood Financial. They currently have over 5,000 different stocks available. There is also access to options trading and over 650 global stocks through American Depositary Receipts (ADRs) for investors to choose from.
Vanguard — Quick Facts:
Founding Date: 1975
Number of Employees: 10001+
Rounds of VC Raised:
Funds Raised:
Founding location: Pennsylvania
Region/Geography:
Major Partnerships: Symbiont
Target Demographic/Tagline: retail economies of scale; focused on optimizing its current massive consumer base rather than product development
Digital Asset Initiatives:
- Improve process of securitization with blockchain:
- Vanguard Investment Management Fintech Strategies Head: “By digitizing and streamlining the ABS issuance process, we will be able to increase the speed and transparency of transactions while reducing costs and minimizing exposure to risk, which ultimately leads to a more efficient business model for future generations of capital market activity.” - Recent pilot with Symbiont, Citi, BNY Mellon, State Street: digital asset-backed security can be settled in 40 minutes via blockchain vs 10–14 days paper-based setting
Recent News:
- 2/5/21: Mystery Trade Adds Almost $9 Billion to Vanguard S&P 500 ETF
- In the beginning of December, an over-the-counter (OTC) trade removed approximately $7 billion from Vanguard’s S&P 500 exchange-traded fund. The same fund added more than $8.7 billion to the $194 billion fund in one trading day the first week of February. - 2/10/21: Tesla Investor Vanguard Becomes Third-Largest TSLA Shareholder after 57.8M Share Purchase
- Vanguard Group Inc. is now Tesla’s third-largest shareholder after a filing with the Securities and Exchange Commission shows the firm had a 57.8 million share purchase. They own approximately 6.1% of the company. - 6/11/20 — Mutual Fund Giant Vanguard Wraps Phase 1 of Digital Asset-Backed Securities Pilot
- 10/9/20 — Vanguard Developing Blockchain Platform for $6 Trillion Forex Market
- 7/1/20 — Vanguard and State Street Are Resisting the Hot New ETF Craze
Investor Target:
Retail; focused on utilizing its enormous consumer base and economy of scale rather than making new innovations in crypto.
Company Overview:
Vanguard subscribes to a common theme among big banks and investment firms today: it leverages its assets towards its strengths — namely its massive consumer base being a mutual fund giant — and in turn, leans away from innovating in riskier markets like crypto.
In blockchain, however, Vanguard has been a forerunner: working to implement blockchain technology into the administrative tasks of traditional finance. It recently concluded a pilot alongside Symbiont, Citi, BNY Mellon, and State Street to digitize and streamline its decades-old Wall Street practice of repackaging loans into bonds for investors. Results were immensely successful, settling the entire process in 40-minutes as opposed to 14-days in a paper-based setting.
While Vanguard and other companies of its calibre may remain wary of the crypto market until a standardized market catches up, the utilization of blockchain technology may help to destigmatize cryptocurrency and new tech in traditional Wall Street.
Investment Products Summary:
Vanguard has products available in mutual funds, index funds, ETFs, and IRAs. Their mutual fund investing currently includes a large selection of both index funds and actively-managed funds. A Vanguard ETF allows for low minimums, diversification, and low costs. Vanguard Brokerage Services lets investors choose which stocks or bonds they would like to invest in. Fixed-income investments are available for investors who would like to preserve their capital and earn some income. The certificates of deposits (CDs) and bonds available can help lower the volatility of investors’ portfolios. Vanguard’s money market funds provide a lower-risk for investors.
CME Group — Quick Facts:
Founding Date: 1848
Number of Employees: 1001–5000
Rounds of VC Raised:
Funds Raised: $166.3M
Founding location: Chicago
Region/Geography: Americas, EMEA, APAC
Major Partnerships: Has major partners in Exchange, Clearing, and Index
Target Demographic/Tagline: like Vanguard, CME Group is not seeking to revolutionize new products, but rather to meet the demands of its large consumer base and enable cryptocurrency trading through its familiar platform
Products:
BTC Futures + options on futures
- Futures are based on the CME CF Bitcoin Reference Rate (BRR), which aggregates bitcoin trading activity across major bitcoin spot exchanges
- Financially settled trading, so do not need digital wallet to exchange BTC
- Cleared by CME partnered Futures Commission Merchants (FCMs)
- Partnered Block Trading Platforms and EFRP Intermediaries and Liquidity Providers
- Futures Contract Specs:
- Options Contract Specs: EU
BTC-Dollar Reference Rate and Real-Time Index
Ether-Dollar Reference Rate and Real-Time Index
Recent News:
- 2/10/21: CME Group (CME) Surpasses Q4 Earnings and Revenue Estimates
- CME Group had quarterly earnings of $1.39 per share, beating analyst estimates of $1.35 per share. One year ago, they had earnings per share of $1.52. Over the past year, the group has beat consensus EPS estimates three out of four quarters. - 6/25/20 — Bitcoin Options Open Interest Hits Peak Hours Before Giant $1B Expiry
- 6/5/20 — Bitcoin Options See ‘Fast’ Q2 Growth as CME Open Interest Tops $259M
Investor Target:
Retail and institutional investors within the CME Group ecosystem via cryptocurrency products.
Company Overview:
Like Vanguard, CME Group is not seeking to revolutionize original products in the space. However, unlike the mutual fund giant, CME Group has taken steps to meet the demands of its large investor base, having enabled cryptocurrency trading through its familiar platform.
— CME Group developed a Bitcoin and Ethereum “reference rate,” which is calculated by aggregating Bitcoin trading activity across major exchanges, and a real-time index to track it.
— In addition, the company implemented trading of BTC/ETH futures and options on futures.
While CME Group will likely continue to develop crypto products, its initiatives tend to be reactionary, catering to the interests of its consumer base, rather than as proactive innovators in the sector. It presents avenues for crypto trading on a reputable, established exchange with which consumers are familiar and can trust.
Investment Products Summary:
CME Group provides products in all major asset classes, which include futures and options that are based on interest rates, equity indexes, foreign exchange, energy, agricultural products, and metals. The interest rate futures and options let investors manage their exposure to government bonds and money market securities. Investors have access to a range of benchmark products including Eurodollars, Fed Funds, SOFR, and US Treasuries throughout the USD yield curve from one-week up to 30-years. The equity indexes allow investors to manage their equity exposure on benchmark indices such as S&P, Nasdaq, Russell, and Dow Jones with the ability to scale contract sizes from standard Equity Index contracts to Micro E-mini. FX Link and CME Group’s cleared and listed futures and options give investors the ability to manage their FX exposure through their very liquid marketplace. Investors have the ability to trade benchmark products in the energy markets such as WTI Crude, Henry Hub Natural Gas, Brent Crude, and RBOB Gasoline. The ability to hedge price risk in the global agriculture marketplace is available through benchmark products such as wheat, corn, and soybean futures and options. Investors can trade inter-market metals spreads and products from full-sized benchmark to smaller-sized contracts.
CBOE — Quick Facts:
Founding Date: 2005
Number of Employees: 251–500
Rounds of VC Raised:
Funding Status: M&A, Private Equity
Founding location: Kansas
Region/Geography: Americas, EMEA, APAC
Major Partnerships: Market Data Providers
Target Demographic/Tagline:: dead in crypto at the moment. Pursuing traditional derivatives trading markets and volatility indices.
Products:
Options:
- CBOE Volatility Index (VIX) Options
- Equity Index (SPX-RUT-MSCI) Options
- Exchange Trade Product Options
Futures:
- CBOE Volatility Index (VIX) Futures
- S&P 500 Variance
- Corporate Bond Indices
Indices:
- CBOE Volatility Index (VIX)
- Other Volatility Indices
Recent News:
- 2/3/21: Cboe Global Markets Reports January 2021 Trading Volume
- On January 27, the total combined volume at Cboe Global Markets’ four options exchanges set a new single-day record for volume with 18.5 million contracts traded. Cboe’s EDGX Equities Exchange set a new monthly total trading volume record with almost 23 billion shares traded. - 7/1/20 — CBOE to launch European derivatives trading
- 6/10/20: CBOE Revives Mini VIX Product on Rising Interest in Volatility
- 6/2/20: Growth Is A Challenge For CBOE, JPMorgan Says In Downgrade
- 7/14/20: CBOE Global to Launch Trading in Mini VIX Futures on CFE
Investor Target:
Retail and institutional trading through its exchange, with emphasis on developing advanced derivatives products.
Company Overview:
While CBOE announced it would make a comeback in crypto markets at the beginning of the year — having pulled Bitcoin futures and other listings the year before due to complications with SEC-approval among others — progress today seems to have stalled completely.
Nevertheless, while concrete CBOE developments in crypto have yet to be released, its current product development line, particularly its VIX and VIX futures volatility indices, are closely related and applicable to the market movements of Bitcoin. We can expect CBOE to remain interested in crypto; for now, however, CBOE is not a relevant player in the crypto space.
Investment Products Summary:
Cboe provides equity index options as well as proprietary products such as VIX derivatives and credit futures. They currently have U.S. equity index options, international equity index options, corporate credit and interest rate futures, FLEX options, LEAPS options, weekly options, and volatility derivatives. FLEX options are customized tools for portfolio management that allows investors to specify key contract terms on major stock indexes and individual equities. Weekly options are based on the S&P 500 Index with weekly expirations, SPXW Weeklys, which provide expiration opportunities every week. LEAPS options are Long-term Equity Anticipation Securities and are options with expiration dates up to three years in the future.
VegaX Holdings — Quick Facts: 630% Growth in AUM!
VegaX Holdings is the “BlackRock” of the Crypto Asset Industry. We provide investors globally with one-stop access to sophisticated and secure crypto asset management. The asset management industry is the largest in the world representing more than $80 trillion dollars in investments through investment products like ETFs, mutual funds, and indices that outperform investments in individual stocks. VegaX creates similar investment products for Crypto, providing investors outperformance versus buying individual cryptocurrencies. On average, investors buying VegaX products make 30% more profit versus just holding Bitcoin.
With a few index based products available, the company has already grown AUM 630% last quarter, with the release of new products/strategies in Q2 2021.
Learn more about how to enhance your returns with VegaX Holdings #LearnMoreEarnMore #VegaX
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